September 30, 2023

Brad Pitt unites in the same product two of his greatest pleasures in life: wine and skin care. The actor announced on Wednesday the launch of his line of cosmetics for neutral skin, Le Domaine, in an interview in the magazine Vogue. Thus, he joins the long list of celebrities who have launched their own brands in recent years (Lady Gaga, Selena Gomez, Harry Styles…). However, the Hollywood star’s patented range of products has something that makes it special: its origins lie in the grapes grown at Château Beaucastel, a vineyard he owns in France and from which he exports rosé wines.

“Le Domaine does not claim to be a celebrity brand,” Pitt explained in a press release. “It is a range of anti-aging cosmetics for men and women. I love the idea of ​​it being a genderless line,” he adds. What he has made clear is that he does not present the typical Hollywood-centric brand. Its products will be focused on both genders, without distinction, but with the intention of being subtle. “You have to be as inclusive as possible. Men need more help to learn how to treat our skin, which is why we have sought a very neutral, very fresh and very subtle scent”. In addition, he has highlighted that it is a sustainable line, which uses refillable bottles with lids made from wine barrels, as he has pointed out in the interview in which he has revealed his new facet as an entrepreneur in the cosmetics industry.

He is not the first celebrity (nor will he be the last) to launch a beauty line. There are dozens of celebrities who have put their name or face on brands. There are those who simply put the image and those who test the ingredients or go to the laboratory to check the manufacturing process. Harry Styles launched a gender-neutral product series called Pleasing in November; Haily Bieber, released Rhode Skin in June 2022; Rihanna did her thing with the successful brand Fenty Beauty; or Selena Gomez with Rare Beauty. And of course, not to forget Kim Kardashian and her sister Kylie Jenner, who expanded their cosmetics and skincare brand in 2019.

In this case, and unlike the rest of celebrities, Pitt has decided not to put himself in front as the “face” of Le Domaine: there will be no promotional campaigns with his face, no interviews to sell the products. The actor himself admits Vogue that the beauty industry is “saturated”, but that during the process of creating her brand’s products she has noticed “differences” in her skin thanks to the antioxidant benefits of grapes. And it is that his vineyard is a multimillion-dollar business that exports rosé wine to the whole world, in which nothing of the harvest is wasted: “Everything that is left over or discarded becomes food for something else. This circular system is the inspiration for Le Domaine”. The new products range from $80 to $385 and can already be purchased on their website.

The truth is that Pitt has a special affection for the wine estate and the products that come from it. In 2008, he acquired majority ownership of the place with his then-wife Angelina Jolie, and this was the place where they said “yes, I want” in 2014. Since their separation in 2016, the ex-partner has been involved in a continuous fight for the ground. In July 2021, the actress accused him of blocking the sale of Château Miraval and in February 2022, Pitt sued Jolie for having sold her part of the estate without prior notice to Russian businessman Yuri Shefler, despite the fact that they agreed not to sell. actions without the permission of the other.

This has been a week of news for the actor. Last Monday, he announced his participation in a Finnish exhibition where he contributed nine works. Pitt began working on the sculptures after the divorce with the actress, with whom he has six children together and a legal battle still open for custody of her. “For me it’s about self-reflection. It is about where I was wrong in my relationships, where I am an accomplice, ”he acknowledged during the inauguration. “For me, it was born out of owning what I call ‘a radical self-inventory,’ being really brutally honest with myself and taking into account those I may have hurt and the times I was wrong.”

From left, Australian singer Nick Cave, British sculptor Thomas Houseago and American actor Brad Pitt present a joint exhibition at The Sara Hilden Art Museum in Tampere, Finland, on September 19, 2022.
From left, Australian singer Nick Cave, British sculptor Thomas Houseago and American actor Brad Pitt present a joint exhibition at The Sara Hilden Art Museum in Tampere, Finland, on September 19, 2022.JUSSI KOIVUNEN (AFP)

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