Carlota Casiraghi’s debut as an ambassador for Chanel was everything that could be expected from the union between the house of camellias and the house of Grimaldi: it was at the parade last January of the haute couture collection for spring summer 2022 of the French firm, where the royal she appeared on the catwalk on horseback. Being Chanel’s ambassador suited her like a glove: the brand and its most famous creative director since Coco’s time, the late Karl Lagerfeld, have been a part of her life from a very young age, thanks to the close relationship that united the creator of origin. German with his mother, Princess Caroline of Monaco. She herself stated it naturally in a video shared by the brand to introduce her as a new ambassador: “It’s almost as if she was born dressed as Chanel.” That’s how it is.
Since that appointment, Charlotte Casiraghi’s appearances have been signed by Chanel. She was already at the last film festival in Cannes or in the most recent Baile de la Rosa, the first to be held after two years of hiatus due to the health crisis. This collaboration is based on trust: Virginie Viard, Chanel’s creative director, and Carlota Casiraghi understand and complement each other. “When I was little, Virginie always came to see me at costume fittings. It was she who made the arrangements in the fitting of my wedding dress, which symbolized the moment when Karl handed over the baton to her, ”she said.
On this occasion, Carlota Casiraghi invites you to imagine what winter will bring through the campaign for the Autumn-Winter 2022/23 pre-collection, photographed by SMITH. “Charlotte embodies the charm of Chanel in a very authentic and natural way, while remaining true to her own world”, Virginie Viard has declared about the collection, inspired by the attitude and personality of the philosopher princess.
The collection is committed to functional elegance, made up of ankle-length coats with large lapels, jacket and skirt sets in denim padded, feminine silhouette suits in tweed in acid tones, autumnal maxi dresses with floral prints or elegant black velvet dresses with lace details.
“When I discovered the collection, I found the things that I like to wear every day and what I really feel comfortable with,” she has declared. “There are many jeansshirts, fabrics with a certain depth such as velvet… It is important to be able to choose to express something different depending on the moment”.
The big fashion houses seem to be surrendering to the old charm of the aristocracy: to the union of Carlota Casiraghi with Chanel we must add that of her sister-in-law, the Italian aristocrat, journalist and filmmaker Beatrice Borromeo and wife of Pierre Casiraghi, who formally collaborates with Dior. Leaving Monaco, in England Lady Kitty Spencer, niece of the late Princess Diana, has also climbed the catwalk at the hands of Dolce & Gabanna, the firm of which she is the image, as well as other firms such as Bulgari. Amelia Windsor, whose last name requires no introduction, has worked with Bvlgari or Azzedine Alaïa. BBB calls (beautiful blue-bloodedblue-blooded beauties) continue to turn heads on and off the catwalks.