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Apart from the obvious criticisms that, in the 21st century, may arise about Pretty Woman, Stereotypical story with a delicate background, the film starring Julia Roberts and Richard Gere will always be a benchmark in the film industry. And it is no less so for fashion. The designer Marilyn Vance managed to capture the evolution of her female protagonist through each of her looks. In fact, from many scenes the only thing that is remembered after so long is “that dress that Vivian wore when…”. Now the musical beautiful woman lands for the first time in Spain and the fashion firm Pronovias has been in charge of designing part of the women’s wardrobe, especially that of the protagonist. So the Spanish wedding dress manufacturing company founded in 1922 has had quite a challenge ahead of it with this work, which will premiere on September 22 at the Teatre Apolo in Barcelona, at Avenida del Paral.lel, 59, with Cristina Llorente playing the role of Vivian Ward and Roger Berruezo playing Edward Lewis.
It’s been 32 years since Garry Marshall’s film premiered in the United States, a romantic comedy that captivated viewers around the world and, some time later, continues to captivate new generations. The story of a young prostitute who falls in love with a millionaire businessman and tries to leave behind that difficult way of life has become a television classic. To date, the Spanish free-to-air channels have broadcast the film nearly 40 times; all of them, audience leader. Throughout these years, the film has also been adapted to musicals in cities such as London, Amsterdam, Chicago or Broadway (New York).
“We have put the same passion and dedication as when we created our wedding dresses. They ask us if we can make their dream come true, and we have done the same for this musical”, explains Alessandra Rinaudo, creative director of Pronovias, to EL PAÍS. With only a month and a half to spare, the firm has had to recreate three of the looks Vivian’s most memorable: the black cocktail dress she wears to the first dinner, the stunning red strapless dress she wears to see la traviata at the San Francisco Opera and the puff-sleeved white dress she wears on one of her mornings shopping on Rodeo Drive. Of course, without being identical, since, although this beautiful woman Barcelona has all the official rights to the musical, the dresses are based on the original, from the film, and therefore have been reinterpreted. “The official musicals of the film have other types of rights that adjust to the needs of a musical,” explains the production team, Veniu Fama.
“We want the public to be excited about our designs and I am sure that we will achieve it”, adds Rinaudo. The three dresses are exclusive designs of the brand, made to measure, with hand-sewn beading, and adapted to the demands of a musical: acting, singing and dancing for about two and a half hours.
But what about the brown polka dot dress? Although this garment that Julia Roberts wears when Vivian attends a polo match with Edward is also one of the most remembered of beautiful womanThey decided not to recreate it. According to Pronovias, the style did not fully adapt to the character of the brand, and they preferred to opt for the other three suits, which they could get much more out of and which were their specialty.
The first ‘Pretty Woman’ musical in Spain
The actress Cristina Llorente has already tried on the three dresses and now they are finalizing details before the premiere. Meanwhile, the cast continues to rehearse tirelessly. “It is a very big musical and for that very reason we have a lot of responsibility,” he explained to EL PAÍS in a talk before the presentation of the musical to the public. Although Llorente has experience in many other works, such as Ghost, The Lion King either Grease, the musical of your lifecan not ignore everything that involves starring in the first musical of beautiful woman in Spain.
“It is a complicated musical. There is a lot of choreography, many costume and stage changes… I sing 12 songs”, explains the interpreter. However, doing all that at the same time, and of course well, is not what has cost Llorente the most. For her, the great challenge has been to get to the character of Vivian: natural and funny at the same time. “That comedy is what I am working on the most. I want it to seem real, without falling into the absurdity of it, and I want Vivian to connect with the public and fall in love with her, just like I am doing ”, she relates.
The musical based on beautiful woman will feature the original soundtrack by Bryan Adams and Jim Vallance. Despite the great challenge it poses for both Llorente and his partner, Roger Berruezo, the cast has no doubt that the musical will be a success, as is the film, and they eagerly await the premiere. Although Llorente warns: premieres are not usually the best days, so he advises that those who go to see the play on September 22 return a month later.
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